newyorker:

We’re on the iPad!

Jason Schwartzman demonstrates The New Yorker iPad app in a video directed by Roman Coppola.

Get the magazine on your iPad each Monday — every story, every cartoon, everything in the print edition and more. The app comes with the current week’s table of contents and lets you buy new issues as they’re released. You can store as many issues as you like on the app and read them whenever and wherever you want, in portrait or landscape view.

Highlights from the October 4, 2010 issue:

• Cover by David Hockney, with an exclusive animation of its creation in Brushes
• Malcolm Gladwell on why the revolution will not be tweeted
• Cartoon slide show with bonus cartoons (a weekly iPad exclusive)
• Evan Osnos on the Dalai Lama and China’s Tibet policy, with clips from a classic Chinese film
• David Denby on the director David Fincher and the movie “The Social Network”
• Paul Goldberger on the new Las Vegas, including an exclusive slide show of photographs by Robert Polidori
• Nancy Franklin on the fall TV lineup
• Jeffrey Toobin’s tale of Rachel Hall, scholar, beauty queen, and con artist
• New fiction by Sam Lipsyte, with exclusive audio of the author reading his work

I love the video.

I have one problem with all the different magazines coming out on the iPad though:

You pay full cover price for the magazine when you download it. What if you already have a physical subscription. I feel you should get the monthly downloads for free as part of the subscription OR at least get to download them at a lower cost. Maybe even if you could subscribe “iPad only” at a lower cost. I just don’t want to have to pay twice for a magazine.

(via soupsoup)